This little write up by me is being posted on a few forums for clarification purposes..mostly because people are quoting me out of context, which, while humourous, is also a tad aggravating

There’s so many false accusations and misinterpretations, as well as words being put into my mouth regarding this article that I feel like I’m headlining a tabloid newspaper. Perhaps not quite as epic as the McCartney split, but still, sensationalist none-the-less.
Let me first start by putting the original article (http://www.blacktreegaming.com/2007/11/10/people-who-use-adblock-plus-are-filthy-scum-bags/, November 10th 2007) into context. Winter is upon us, I’m back at university in my third year studying a new module. Money is tight. A month and a half ago I had to spend over £6,000 ($12,000) to buy out a business partner who held 50% of the rights to all the code, data, IP, etc. I had created from the ground-up on TESSource. That wasn’t any one’s fault except my own. I was (I guess, “am”, being 22) still young and had been in business with the same person since I was 15 years old. TESSource/TESNexus at the time was costing around $1500/month to keep running, and that wasn’t even at optimal performance. I predicted I needed double that ($3000/month) in order to provide people with a proper service where downloads weren’t crawling at a stupidly slow pace and the site loaded in a realistic time. I also had to take into account that any advertising revenue earnt was in credit i.e. there’s an obvious cash flow problem. Internet advertising works on net30 – net90 terms; that is advertisers pay you between 30 and 90 days after the end of the month in which the advertising is shown. TESNexus was born around the 20th of September, it’s the 10th of November; I haven’t received much money at all from advertisers yet.
So how did TESNexus survive? Support for me and TESSource (now TESNexus) was amazing from the Elder Scrolls community. I dug out £5,000 from my own personal savings, savings that were meant to go towards future assets such as getting onto the property ladder; essentially that was money to help me lay down a deposit on a house. All other finance came from Premium Membership payments, of which there were a great many, I’d guess within the first month about £3,000 had been raised. I cannot thank those people enough who were generous enough to support the site in its time of need.
I see this awesome support from the greater Elder Scrolls community, and then I see people on the forums encouraging people to use ad blocking software to get past advertisements on the site. A little light flickers in my head, “there’s people out there willing to open their wallets up big time to make sure this site doesn’t go down and then there’s people out there that can’t even hack dealing with a single advertisement on the site, what’s that about?”. I’m not happy, but I’m not pissed off either. Ad blocking software is a way of the internet now, just like pop-up blockers and tabbed browsing, it’s a given that people are going to use them.
So I’m lying up in bed one night and I realise I haven’t written much on my blog; I’d written a typical bitching article about Hellgate:London because I promised my gaming friends I would slag it off if it was as crap as I was expecting and lo-and-behold, it was. I like to be overly cynical, overly bitchy, overly ranting sometimes, it’s a great vent. Many other bloggers do too. My blog is also home to my own personal writing sandbox, a place where I can try out my various writing styles. My friends take great pleasure in reading it; they know what I’m like and they know my sense of humour. They enjoy taking the piss out of me for the articles I write up there. So I grab my laptop and decide to write an article on people who use adblockers. The aim is to be cynical, ironic and hypocritical as usual. It turns out many of you saw so much red at the use of the word “scum” that you failed to really grasp any of the points, or the nuances of my writing style. I don’t apologise for that in the slightest; it’s my blog, it’s my writing style, and this is the internet. Does the article reflect badly on me? I guess it does if you don’t like the type of people who are as willing to lay a joke on you as they are to lay a joke on themselves. I have some good friends now that at one point greatly disliked my writing style, how I acted, my attitude etc. on the internet. They then met me in real life at LANs, iLAN, on the university campus, etc. and sussed me out, worked out I wasn’t a recluse hermit who hated everyone, and we went on to become good friends. At the end of the day I put great stock in the old saying “actions speak louder than words”, so if you are going to get in a hissy about what I say, just judge me on what I do instead. I know there are plenty of people who do that.
So let’s do a bit of a dissection of my article for the people who aren’t in-tune with my own personal humour. Let me first add that I have been to America a few times (mostly Boston, New Hampshire, Vermont area) and have found that it’s taken most Americans a little while to get used to both how I talk and my attitude. But once they’ve grasped it they’ve been great at tearing me to shreds and using it against me, which I appreciate! Of course I don’t mean to insinuate that Americans are slow (before you folks who like to quote me out-of-context get your grubby mits on this article), merely that there is a clear cultural divide between farm-filled south-west England and the land across the pond.
QUOTE
Lets not beat around the bush on this one; if you’re one of those people who sings the praises of AdBlock Plus, the plugin for FireFox that allows users to broadly disable advertising on all the websites they visit, then you’re a filthy scum bag. But we’re all filthy scum bags really. Only the other day I was bored in my Marketing lecture and managed to amuse myself by flicking bogies at a nearby sloan girl (the skill is aiming for those girls that have that deliberate “out of bed” frizzy style hair that just screams “define me”). But still, if you use AdBlock Plus, you’re scum.
So I’ve just called everyone a filthy scum bag. I’ve just openly admitted to “flicking bogies” at girls in my marketing lecture and then gone on to call you a scum bag. Don’t you think that reeks of irony a little? I mean, what sort of grub would pick their nose and flick the green stuff on the end of their finger at a girl, and then have the cheek to call YOU a scum bag? That would be me.
QUOTE
I’ve had pretty hard-line views on the subject for quite some time now. As the owner of TESNexus, a popular video game site that is very resource and bandwidth intensive, I began taking personal offense to the members of the site forums who would openly suggest using AdBlock Plus, or similar applications, to circumvent the advertising on the site. As offenses go, I’d say it’s up there with those gimps who work behind the tills in nightclubs who think, just because you’ve drunk too much, you can’t count your change.
Straight forward really. Nothing to see here. Move along.
QUOTE
I’m willing to be realistic about this; I can see certain uses for an ad blocker. One of those uses doesn’t include financially raping those webmasters who run an honest resource for community members with good quality advertising. In the interest of keeping the peace, what I advocate is a more subjective use of adblock programs, rather than a “[censored] them all” approach. These programs allow users to specify whether all ads are blocked, or just ads on specific sites. So here’s a clue, why not block sites that you subjectively view are taking the piss when it comes to advertising? I’m sure we’ve all been to those sites that manage to trigger massive brain hemorrhages with their epileptic flashing colours, ads that scream out in some tard-tastic yank accent that you’ve won a free iPod or ads that bounce around the screen, and even when you click that tiny little “x” in the corner to close the ad it seems to think you’re interested in what they’re selling. OK, that’s lame, and no one wants to experience that, so at this point, why not block the ads for this particular site? Then again, the only sites that do that these days are porn sites, or sites with nil content, so you’ve got to start questioning your own browsing habits if you’re experiencing this shit regularly.
Here’s the meat. I admit that ad blocking software has “certain uses”. I’d know because I use AdBlock Plus. Yes, a piece of personal humour; I’ve said everyone who uses AdBlock Plus is a scum bag when I actually use it. You weren’t to know this, but obviously I did. A nice little “man on the moon” chuckle for me.
So what have I said? I’ve said that ad blocking software has it’s uses, that blocking ads will “financially rape” webmasters running an honest resource. I suggest that instead of blanket blocking advertisements across the entire internet you use the ad blocking software more subjectively. That is; you pick and choose which ads are ok and which are too much. It’s not a hard ask. Some might say it’s even logical.
I go on to explain that even I agree that flashing ads and ads with forced sound are annoying and that I understand the need to block such ads. I then personally attack my own site that has used these types of adverts in the past by saying you should be “questioning your own browsing habits if you’re experiencing this [censored] regularly”, essentially saying you should be questioning why you’re even going to TESNexus because I’ve labeled it with some of the dingiest sites on the internet.
At this point let me go off on a tangent and explain the advertisements TESNexus uses. I run my advertisements through third party companies that have proven themselves. That means these companies actively seek advertising campaigns for TESNexus (with varying degrees of success) without me having to do it (it’s a full time job). In return the company gets a cut of the advertising revenue, normally between 40% and 50% of the total revenue. Advertising on the internet is much like a ranked ladder; you often have to start at the bottom and work your way up. The bottom is where the flashing ads, the ads with questionable content and the ads with semi-nudity delve. These are high yield and very low income i.e. there are lots of these ads to show but they return very little in revenue. The middle is where the genre specific ads are located; i.e. I run a gaming site so advertisers show gaming related advertisements. These are medium yield with average income; if the site runs out of medium ads to show it defaults to the bottom ads to fill the rest of the advertising inventory. At the top are highly targeted, highly specialized ads that target you by country, state or even town and are highly relevant to the content of the site. These are low yield but high income. If there are no high end ads to show then the site will show medium end ads, and if there are no medium end ads to show then the site will show low end ads in what’s known as a “chaining” action. 90% of adverts I show are CPM (cost per thousand ads shown) as opposed to CPC (cost-per click), so even if you’re not clicking adverts you’re still generating revenue for the site.
My open philosophy on advertisements on Chronicles/Source/Nexus has always been “click what you like the look of” not “click as often as you can”. Advertisers aren’t dumb; they know a click to generate money for the webmaster from a click that is actually interested in the product advertised. There isn’t a month that goes by that I get an email that explains that the user cannot afford to buy premium membership but is willing to click the adverts on the site on a regular basis. I always ask them to refrain from doing so and only click on ads they like the look of. It’s a bit two-faced if I whine about people using ad blockers and then go on to advocate you earn me more money at the expense of the advertisers, isn’t it? If I make money on TESNexus I want it to be honest money.
All third party advertisers that I work with allow me to see all the ads currently being displayed and will allow me to disable specific ads if I disagree with their content or methods. The result is that, in the past, people have approached me regarding questionable advertisements on the site, I’ve investigated and most of the time have pulled the advertisement via the third party advertiser interface. So let me reiterate; people have come to me, explained their problem with a specific advertisement on the site and I have listened and removed said advertisement on multiple occasions.
My only exception is the pop-under, which I class as a necessary evil. The 300x250 banner on the site just doesn’t cut it enough to fund the site. Quoting myself in the comments for the article:
QUOTE
When looking for alternative ad formats there were three choices. The first were interstitials. These are the full-screen ads that load during page loads and either have a 10 - 15 second countdown timer before showing the page you actually want, or have a “skip this ad” link in the top-right corner. The second was contextual link advertising. These parse the content of a page for keywords and turn these keywords in the page content into links. When you hover over the keyword links a new layer spawns with an ad. The third was of course pop-unders.
It was really a matter of choosing the better of three evils, and my personal preference always goes towards pop-unders, since (a) they spawn under the browser so they’re not so in-your-face and (b) they’re easy to deal with. Pop-unders are used on many sites across the internet, not just seedy joints. I know that my favourite gaming news site, bluesnews.com, uses them for example.
Of course I will investigate immediately any pop-under advertisement that is suspect, but the actual format is deemed necessary by me.
QUOTE
If you’re one of those Adblock users who has this retarded idea that advertising has no effect on them and turning off the ads is perfectly acceptable, I’m going to be blunt: you’re an idiot, and you’re wrong. Use the internet or go do some psychology night classes. Irrespective of whether you think you pay attention to advertising or not, the whole point of it being there is to provide revenue to the webmaster, revenue used to help pay for the site you are using.
These people do genuinely annoy me. Billions, perhaps trillions of dollars are pumped into the advertising and marketing industry every year with heavy research focused on the effects of advertising. You may not believe advertising affects you, but it does. So you don’t believe you view the adverts? So what? Keep them there and support the site, or alternatively become a premium member and you can have the ads removed for you. And for the love of all that is good don’t try and argue that by blocking adverts you’re helping the webmaster of the site. You’re really not.
Perhaps this is the most provocative paragraph of my blurb since I add no personal humour to it. Do I resent that? No, not really, because by the end of the article you should be well aware of my own willingness to come across as an idiot to not be bothered by my snide remarks.
QUOTE
There are plenty of blog articles and internet bitch fights on the net about this shit that normally revolve around some headline grabbing, middle-aged codpiece referencing the concept of adblocking = theft, and I’m not going to do it here (you dirty thieving shits). Instead I’m going to take the high-ground and avoid all the name calling and hype phrases and get to the point: using ad blockers in your browser is your prerogative, in the same way that downloading the latest episode of Lost to satisfy your bleak concept of imagination via bittorrent is also your prerogative. Just don’t start whining like a bitch when the original sites you use start limiting your bandwidth, or doing similar things to screw you back.
I link two separate articles from people arguing back and forth about the concept of using ad blockers being theft and go on to explain I am not going to argue it. Indeed in the thread on the official forums regarding this issue I did mention I had no intention of starting a crusade against blanket blockers because it was utterly pointless. What opinions I do have on the subject are so subjective that it would have no meaning on the internet. I make this very, very clear, and yet I’ve still somehow been interpreted as advocating ad blocking = theft. I hope that the misguided people who did somehow interpret that from what was written were merely the lazy beggars who couldn’t be bothered to read through both the blog article and the official forum thread. If that’s not the case then this post is a lost cause to you.
In a bracketed aside comment I call you “dirty thieving [censored]s” and then in the next line say I’m going to “take the high-ground” and “avoid all the name calling and hype phrases” … um, hello people? Didn’t that strike you as slightly odd? Ironic maybe? Perhaps hypocritical? That’s my humour. I don’t think it’s subtle but from the vocal response I’ve seen from some people it seems to have been utterly lost on them. As though I actually called you thieves and then honestly thought I was taking the high-ground. Let me categorically state for those people that I don’t think you’re thieving [censored]s and that I definitely didn’t think I was taking the high ground. Indeed when people first stated their discontent with being called “scum” and “idiots” I must have face palmed myself at least five times and received a message from a close friend that explained I’ve “once again alienated people with [my] crappy humour and attitude. Good job”. I must admit, I managed to see a humourous side in the events proceeding that official forum thread; laughing at myself.
QUOTE
I’ve been toying with the idea of limiting the download speed of users on TESNexus who are using adblocking programs. Rather than completely screwing them over by blocking them completely, or doing something ridiculously thickwitted, I’ll continue to provide the site for the entire community, including the [censored] and thick [censored] who blanket block all advertisements on all sites irrespective of circumstance, but simply limit the download speed for files to something rather small, say, 20kb/sec. No problem for those hill-billies still on dial-up, but those guys are so backwards already that I’m sure any reputable advertisers wouldn’t want their interest anyway (yes, haha, except broadband ISPs).
I further state my intent to keep TESNexus for everybody irrespective of their use of ad blocking software. I perhaps overstate my dislike for the blanket blockers out there but what can I say? If you want me to get all Opera on you I’ll tell you I don’t hate you, I hate what you’re doing. I don’t agree with it. The hillbilly comment? Well, that was touch and go, mostly because I knew that Buddah, someone I have great respect for, was actually on dial-up at his home. The funny thing with Buddah is that, as far as I know, he works for a telecoms company that offers broadband etc. but has dialup at home. So that one’s for you, Buddah!

I guess the moral of the story is to take blog articles, particularly mine, with a nice big pinch of salt.